PRADA
Precursor of a contemporary style
INNOVATION, CURIOSITY AND CRAFTSMANSHIP
A reference for those who break with convention. The perfect balance between sophistication and simplicity.
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VALUES
HISTORY
Setting trends in the fashion industry since 1913. From Milan to the entire world.
SOPHISTICATION AND SIMPLICITY
Fashion, protection, design and quality. Their glasses have it all.
INNOVATION AND TRADITION
Timeless style, designs that endure over time, and a distinctive personality that mixes innovation with tradition.
COMMITMENT
To the planet, people and culture of its time.
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